Monday 8 February 2016

PROXIMITY MARKETING SOLUTION TECHNOLOGIES


Proximity Marketing Solution is usually any process that will make use of location technologies in order to right communicate with customers by means of the easily portable devices. Works by using proximity marketing include things like distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising.

Here below Mentioned are the different types of Proximity Marketing  Solution Technologies :

NFC The location mobile phone might be based on NEAR-FIELD COMMUNICATIONS (NFC) enabled around the mobile phone connecting to a RFID chip on the product or media. NFC would be the Proximity Marketing Solution  technologies started for Apple Company Spend as well as other repayment systems although don’t have to be on repayments. Museums and typical monuments, in particular, can certainly set up NFC devices to provide excursion information. Shops can certainly utilize NFC about racks for product information. There’s a lot of marketing and advertising prospect along with NFC technologies.
GEOFENCING When you move with your cell phone, the cell relationship is usually managed involving towers. Text marketing techniques may make use of your local area to push text messages to only those devices which have been just a specific Proximity. This is termed as SMS GEOFENCING. It’s not only a precise technological know-how, but it is usually helpful to ensure your message is only sent to the target market you would like at that time you choose.
BLUETOOTH Retail locations will use IBEACONS that may connect with Smartphone. Usually there’s the mobile app that enables the actual technologies as well as authorization is requested. We can easily send information through Bluetooth, serve local websites coming from Wireless, operate the beacon for Access to the internet stage, become Captive webpage, provide interactive products and services, as well as function with no Internet connection.
MOBILE BROWSER Internet-enabled device using coordinates enabled because of the end user by means of cell phone visitor. Check out a company web page on the cell phone product while you’re in proximity of a location, and you will geo-target active content material to that particular specific – whether or not they’re on the Wi-Fi.
WI-FI HOTSPOT If you’ve ever logged into a great airline connection or perhaps a Starbuck’s, you’ve observed dynamic marketing content material that’s pushed directly to the user via web browser.

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