PROXIMITY MARKETING SOLUTION TECHNOLOGIES

Proximity Marketing Solution is usually any process that will make use of location technologies in order to right communicate with customers by means of the easily portable devices. Works by using proximity marketing include things like distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising.

Here below Mentioned are the different types of Proximity Marketing  Solution Technologies :

NFC – The location mobile phone might be based on NEAR-FIELD COMMUNICATIONS (NFC) enabled around the mobile phone connecting to a RFID chip on the product or media. NFC would be the Proximity Marketing Solution  technologies started for Apple Company Spend as well as other repayment systems although don’t have to be on repayments. Museums and typical monuments, in particular, can certainly set up NFC devices to provide excursion information. Shops can certainly utilize NFC about racks for product information. There’s a lot of marketing and advertising prospect along with NFC technologies.

GEOFENCING – When you move with your cell phone, the cell relationship is usually managed involving towers. Text marketing techniques may make use of your local area to push text messages to only those devices which have been just a specific Proximity. This is termed as SMS GEOFENCING. It’s not only a precise technological know-how, but it is usually helpful to ensure your message is only sent to the target market you would like at that time you choose.

BLUETOOTH – Retail locations will use IBEACONS that may connect with Smartphone. Usually there’s the mobile app that enables the actual technologies as well as authorization is requested. We can easily send information through Bluetooth, serve local websites coming from Wireless, operate the beacon for Access to the internet stage, become Captive webpage, provide interactive products and services, as well as function with no Internet connection.

MOBILE BROWSER – Internet-enabled device using coordinates enabled because of the end user by means of cell phone visitor. Check out a company web page on the cell phone product while you’re in proximity of a location, and you will geo-target active content material to that particular specific – whether or not they’re on the Wi-Fi.

WI-FI HOTSPOT – If you’ve ever logged into a great airline connection or perhaps a Starbuck’s, you’ve observed dynamic marketing content material that’s pushed directly to the user via web browser.

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OVERVIEW OF BLUETOOTH LOW ENERGY TECHNOLOGY

Bluetooth Low Energy (BLE):

Bluetooth Low Energy is usually a Wi-Fi personalized region network technology used for transmitting information over small ranges. As the name implies, it’s designed for low energy consumption and cost, even though preserving any communication range just like of which of its predecessor, Classic Bluetooth.

How BLE different from Classic Bluetooth?

Power Consumption: Bluetooth Low Energy, as the name implies, has low energy requirements. It can last up around 3-4 years on a single coin cell battery.

Lower Cost: BLE cost is 70-80% cheaper than Regular Bluetooth.

Application: BLE is perfect for simple apps requiring small periodic transmission of information. Classic Bluetooth can be favored regarding more complicated apps requiring reliable transmission and more data throughput.BLE is for easy apps requiring little routine transactions regarding data.

How BLE communication will works?

BLE communication consists mostly of “Advertisements”, or modest packets of data, broadcast at a regular interval by Beacons or BLE permitted devices by means of radio waves.

BLE Promotion is often a one-way transmission technique. Beacons of which want to be “discovered” can send out, or even “Advertise” self-contained packets involving info in arranged periods. These kinds of packets are usually supposed to always be obtained by means of equipment similar to intelligent telephones, in which they can be useful for various smart phone applications in order to trigger items like thrust emails, software actions, and also requests.

How does iBeacon use BLE communication?

IBeacon has standardized the format for BLE Advertising as follow:

UUID: is a 16 byte string used to separate a substantial band of connected beacons. If retailer maintained a network of beacons in a chain of its stalls, all the retailer’s beacons would share the same UUID. This enables retailer’s specific Smartphone application to know that beacon advertising originated from retailer owned beacons.

Major: is a 2 byte string used to identify an inferior subset connected with beacons within the larger group.

Minor: is a 2 byte string meant to recognize individual beacons which allow retailer’s dedicated app to know exactly where the customer is in the store.

Tx Power: used to determine proximity from the beacon. TX power is defined as the strength of the signal exactly 1 meter from the device.

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