PROXIMITY MARKETING SOLUTIONS WITH IBEACON TECHNOLOGY

What is Proximity Marketing Solution?

InStorePal-Proximity Marketing Solution is a type of mobile marketing that connects businesses to their customers in specific locations. The context specificity allows advertisers to send targeted and personalized mobile-advertisements to consumers on the move, hence an alternative term, location based commerce

IBeacon is a low-powered transmitter that enables push notifications to mobile device running an application in close proximity.

How does InStorePal Proximity marketing solution work?

ibeacon Proximity marketing solution involves setting up a Bluetooth enabled cellular device at a particular spot in the range of the beacon marketing device and passing records within the form of text, photographs or video via the respective cell app. Following are the have to-haves required to employ this Proximity Marketing Technology with beacon Technology:
1. First of all, the patron must be the usage of a Bluetooth enabled mobile device on the Proximity wherein the beacon Technology is being implemented.
2. beacon device should be deployed within the place where the consumer is currently placed, so as to ship out and obtain advertising and marketing messages or different facts.
3. The targeted client should have downloaded the relevant cellular application and set up it on his or her phones this is able to receiving push notifications.

How InStorePal-Proximity Marketing Solution is Useful for Retailers?

Proximity Marketing beacon Technology helps the Retailers to send the marketing notifications at the time of purchasing to their customers by using beacon technology. Following are the benefits with Bluetooth Proximity Marketing for retailers:

• Driving brand popularity and in-store visits to nearby locations.
• Expanding income opportunities at block and mortar stores.
• Optimizing advert expenses and attaining faster ROI on advertising bucks spent Inspiring action and increasing traffic in the course of non-peak buying hours.
• Worthwhile decide-in and client loyalty with Geo-relevant coupons and special
• gives Conducting place-particular surveys to collect precious market data and traits.
• Providing access to continuous, customized and area mindful substance.
• Including synergy to current advertising campaigns.

         
Mobile Proximity Marketing beacon technology had made it easy and convenient to find and buy your products with Location Smart.

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SCOPE OF PROXIMITY MARKETING SOLUTIONS

Future of Proximity Marketing Solutions:

As Mobile usage will increase day by day, use of proximity marketing will be increase in retail industry. Organized retail industry in India is expanding especially in urban areas and metropolitan cities. In coming future success of any retail company will depend on how company uses Proximity Marketing Solution tool effectively to attract customers as well as retaining them. Sustainability in the market, retaining customers and maintaining relationship will be much easier with the help of proximity marketing for any retail organization. There is vast scope and potential in Indian retail industry for proximity marketing. Now it’s all depends on retail companies to explore this tool for penetration and gaining the competitive edge in the market. It is going to change whole marketing strategies of the retail companies in India.

The Scope of the proximity Marketing can be shown in graph as below:

Countries using Proximity marketing for promotion:  

•   USA – PM majorly used in malls and campaigning in USA.
• Philippines- They are using in government-run-community based program to reach out to the people.  
•  European countries- A prominent company BlueMoz is rendering the services in 36 European countries with different solution. 
•  South East Asia- Proximity marketing prevailing in India and China mainly in this part of the world.Indian government and NGO are using it for campaigning and Chinese malls and retail companies are taking advantage of PM.
•  Arab countries – Dubai, Saudi Arab and Kuwait are some Arab countries, where PM uses in malls and promotions as well as campaigning.

Why Should Investors Care?

Below mentioned are the facts relates to the value of ibeacon Proximity Marketing solution:

•         53% of buyers are willing to share their present area to get more important promoting.
•         57% of buyers will probably draw in with area based publicizing.
•        62% of buyers offer nearby manages companions.
•         63% of buyers feel a coupon is the most important type of Mobile Marketing.

Limitations of Proximity Marketing Solutions:

• Proximity marketing can be used (Bluetooth or Wi-Fi) in limited area. It is location based marketing.  
• It requires Bluetooth or Wi-Fi features in phones with activation mode; it is very difficult to target every individual. 
• Privacy issues are also in the proximity marketing. Company need to take permission from operators and government before sending messages. 
• Technical issues like error and miscommunication could mislead the customers.  Maintenance of information and customization of offers for individuals are very time consuming process and sometime retailers couldn’t able to understand about customer need and wants.

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IBEACON PROXIMITY MARKETING SOLUTION STRATEGY

IBeacon Proximity Marketing Solution Strategy:

Once the brand deploys an ibeacon in the spot chosen for Marketing, the communication occurs in 3 quick steps: 

Device detection: An ibeacon scans for Bluetooth empowered cell phones in its proximity range while it broadcasts its ID number (which is unique to a particular beacon in that area) at normal intervals. The proximity-aware mobile app will likewise convey a rundown of ID quantities of the considerable number of reference points that have been enacted and will relate them with their area. Once the device coordinates a signal's ID with the ID held in the Proximity aware mobile app, it lets the app realize that the reference point is adjacent.  

     Permission request: For each Bluetooth empowered cell phone recognized within the proximity range of the ibeacon, it will send to requests shoppers looking for authorization to speak with their cell phone.

     Content upload: Once the customer grants consent, it will then inform the purchaser with a caution on the lock-screen, showing the Push message. Tapping on the message opens the application, at a screen showing customized advertising messages including content, pictures, sound and video about products found at that spot decided for advancement or a correlative item discovered one passageway away.

Who employs ibeacon Proximity Marketing Solution Strategy?

Any business or administration that is working from a settled area can execute a proximity marketing strategy. A few samples include:

• Major retailers can send store maps and coupons or offers to apply for their credit card or to enlist in their loyalty or prizes programs.
• Hotels can advise visitors about on-site events and promotions or can offer to select them in reliability or prizes programs.
• Restaurants can send unique menus/day by day specials, coupons, offers for reliability programs.
• Shopping malls can offer a benefit so as to advertise their product’s coupons or offer a discount at any mall retailer.
• Travel centers can give maps or show advertisements that can be sold to neighborhood traveler destinations.

What kinds of customers are effectively marked to with Bluetooth Proximity Marketing Solutions?

Customers who want to spend their time at Shopping malls, substantial retail outlets, and trade shows are prime territories for Bluetooth proximity marketing campaign. These clients are both effectively shopping also more likely to be waiting and open to proximity marketing information, promotions, and suggestions. So that will achieve a high rate of potential clients who are in the range.

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PROXIMITY MARKETING SOLUTION TOOLS

Tools used for Proximity Marketing Solutions:

InStorePal - Proximity Marketing Solution Tools Represents the upcoming era of Bluetooth proximity marketing systems, specially designed for the fast and easy deployment of your promoting effort and general communications.

Area Bluetooth:

Area Bluetooth is a point to point transmission framework that transfers on the Bluetooth universal protocol.
 At the point when a Bluetooth empowered gadgets (cell telephone, PDA, PC, and so forth) enters the scope range, the systems dissect if there are accessible substance for the gadget and after that prompts the customer for authorization before sending your campaign media files. Once the customer gets the files, they can re-send and disseminate the substance to different devices empowering a viral marketing behavior.

Area Bluetooth Light:

Area Bluetooth Light Is Bluetooth Proximity Marketing programming uniquely intended to send multimedia substance to cellular telephones and other Bluetooth empowered gadgets for free. User friendly interface, low cost and fast implementation are the key components of Area Bluetooth Light.

Area Bluetooth Server:

Area Bluetooth Server Is a Bluetooth Marketing hardware device (& software) intended to cover all your proximity marketing needs. Area Bluetooth Server gives its own CMS (Campaign Manager System) that can be managed from the web or from your local network. The CMS is prepared to deal with numerous clients and organizations freely to give private access to clients with various access profiles and benefits to make, import, export and deal with all parts of their campaigns.
This is the perfect solution for the individuals who require a robust and reliable tool to implement their own Bluetooth proximity marketing solution for a third party.

Area Bluetooth Mobile:

Area Bluetooth Mobile is a Bluetooth enabled cellular gadget which is used to receive advertises notifications from the Bluetooth Proximity Marketing Systems. Mobile should have downloaded the relevant mobile application and installed in it is capable of receiving push notifications. Whenever the user passed through Bluetooth device brand advertisement messages will be received Area Bluetooth Mobile.
          

Advantages of Bluetooth Proximity Marketing Device:

• The messages are unpaid for both sender and receiver.
• Independent from the mobile operator Organization.
• Up to 5 times faster compared to GPRS connection.
• Non intrusive device. The user must accept the request before the contents are  transmitted.
• The system if fully scheduled and independent.
• The software interface is natural and multi-language.

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