Here below
Mentioned are the different types of Proximity Marketing Solution Technologies :
NFC – The location
mobile phone might be based on NEAR-FIELD
COMMUNICATIONS (NFC) enabled around the mobile phone connecting to a RFID
chip on the product or media. NFC would be the Proximity Marketing Solution technologies started for Apple
Company Spend as well as other repayment systems although don’t have to be on
repayments. Museums and typical monuments, in particular, can certainly set up
NFC devices to provide excursion information. Shops can certainly utilize NFC
about racks for product information. There’s a lot of marketing and advertising
prospect along with NFC technologies.
GEOFENCING – When
you move with your cell phone, the cell relationship is usually managed
involving towers. Text marketing techniques may make use of your local area to
push text messages to only those devices which have been just a specific
Proximity. This is termed as SMS
GEOFENCING. It’s not only a precise technological know-how, but it is
usually helpful to ensure your message is only sent to the target market you
would like at that time you choose.
BLUETOOTH – Retail locations will use IBEACONS that may connect with Smartphone. Usually there’s the
mobile app that enables the actual technologies as well as authorization is
requested. We can easily send information through Bluetooth, serve local
websites coming from Wireless, operate the beacon for Access to the internet
stage, become Captive webpage, provide interactive products and services, as
well as function with no Internet connection.
MOBILE
BROWSER – Internet-enabled device using
coordinates enabled because of the end user by means of cell phone visitor.
Check out a company web page on the cell phone product while you’re in
proximity of a location, and you will geo-target active content material to
that particular specific – whether or not they’re on the Wi-Fi.
WI-FI
HOTSPOT – If you’ve ever logged into a great
airline connection or perhaps a Starbuck’s, you’ve observed dynamic marketing
content material that’s pushed directly to the user via web browser.
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